Fast Food Nation Essay

The idea of â€Å"fast food† has been around since before the 1920s. However, the real emergence of the industry was not until the late 1940s following the Second World War. Military based towns were desolate during the war. Once the war was over, there were many more mouths to feed and more places to put restaurant franchises. This coupled with the passing of Eisenhower’s Interstate Highway Act and the sheer drive of fast food pioneers allowed franchising to be very successful. People were able to take their new cars on the highway and take convenient off-ramps to â€Å"speedee service† restaurants (Schlosser, 20). Ray Kroc, founder of the McDonald’s corporation, has created a revolutionary franchise that has become a household name all over the world. There are many theories on how this and other fast food corporations reached such success. One of the major reasons is the strategic segmentation of the human race; groups of people have been targeted as prime consumers of fast food. To consume, by definition, is to purchase goods for one’s own desires. The fast food industry has become just that, a desire to people of all statuses in society. In Eric Schlosser’s Fast Food Nation, the impact that the fast food industry has on children, parents and the foreign population as consumers is arguably detrimental in its use for economic success. The fast food industry targets many demographic groups in our society. Children are subjected to the billion dollar advertising campaigns that fast food restaurants create. Kids are enticed to purchase fast food before they can even earn money. This is where the industry makes their killing; by advertising to young children, parents are pressured to buy goods from the fast food restaurants. It’s not just getting kids to whine. It’s about giving them a specific reason to ask for the product† (Schlosser, 43). Although it is not the children specifically giving the cashier money for products, they have the tremendous power of leverage with their parents. Starting with a broad look: the restaurants themselves often times have a play area for children, McDonald’s being most notable for this. They create characters, such as Ronald McDonald and friends, to make kids feel like they are in a fun house or that the restaurant truly cares about each child. Taco bell’s chihuahua was a â€Å"cute† puppy for kids to love as well (Schlosser, 43). Kid’s meals in most fast food places are served with toys to play with. Fast food corporations began the process of synergy; they were signing with other major businesses to put popular toys in their meals. For example, Wendy’s signed with NCAA for action figures, McDonald’s signed with Ty for Beanie Babies and Pokemon cards (Schlosser, 47). When children found competition with other children to â€Å"get the next toy first,† there was a reason to come back to that restaurant. Even the color scheme on the packaging the meals come in is bright and exciting. Why would any child say no? The parents of these children and teens are also affected by the fast food industry. As previously mentioned, children pressure their parents to buy goods from fast food chains. Parents consume these goods for themselves but also represent their children, which makes up an entirely different consumer group. Fast food caters to those parents who are short on time, money or both. Parents who work long or unusual hours can count on a nearby fast food restaurant being open at all hours. Even when families are constantly on the move, a drive-thru is a quick and easier way to eat than making a meal at home or sitting down in a restaurant. In addition, parents who struggle with every penny they have can buy their family meals for a fraction of alternative options. McDonald’s company historian says, â€Å"Working-class families could now afford to feed their kids restaurant food† (Schlosser, 20). Parents want to give their children the best; being financially able to take them to restaurants is a value that could now easily be attained with the emergence of the fast-food industry. Fast food chains have expanded beyond American borders for potential growth. McDonalds alone has over seventeen thousand restaurants in over 120 countries globally. That number does not include KFC, Pizza Hut, Burger King or Domino’s Pizza. They all receive a majority of their profit through overseas markets. Fast food chains symbolize Western economies and therefore, seen as the channel to economic prosperity in countries that are struggling (Schlosser, 229). Natives of Kuwait, Saudi Arabia and countless other nations literally lined up for hours outside of brand new fast food franchises to purchase American food (Schlosser, 230). The billionaire responsible for bringing McDonald’s to Japan went as far as saying that eating their hamburgers would make them white, blonde and taller in stature (Schlosser, 231). The campaign to Americanize the world is more overwhelming now with people in every corner of the globe spending their money on American fast food. The saying â€Å"you are what you eat† is heavily campaigned outside of the United States. People are consuming KFC, Burger King, Pizza Hut and McDonald’s food in hopes to become more like Americans. After reading Fast Food Nation and analyzing this specific aspect of the fast food industry, I am able to form my own opinion. My first and foremost reaction to all of this is about health issues. There is a huge problem with feeding children food that is lacking in the nutrients necessary to grow and reach their highest potential in the future. Parents are feeding their children fast food but what were they [parents] fed as children? There was a lot more emphasis on home-cooked meals and the family sitting down for dinner every night back when today’s parents were growing up. Children are drinking sodas, eating processed hamburgers and other greasy foods without any previous knowledge to make that decision. They are not taught about nutrition and what they are really putting in their bodies before nagging their parents to get the latest toy in a happy meal, as an example. The most important years in a person’s life should be sustained with the best nutrients possible. I know that personally, my mother cooked a majority of my meals growing up and having fast food was a treat. Now I can make educated decisions on what foods to consume. I think that anything in moderation is acceptable; it is the families that get a different fast food meal four or five times a week that concern me. Along the same lines, parents are not setting the right examples for their children when they stop at the local drive-thru to grab dinner. There must be a balance between stimulating economies and sustaining healthy lives of all ages. In Fast Food Nation, Eric Schlosser describes children, parents and people living outside of American borders as targeted consumers by the fast-food industry. Kids are subjected to advertisements and several other ploys so that they will coerce their parents to buy them products from fast-food restaurants. Because they are such a large influence on the consumption of fast food, they are directly targeted as consumers. The parents are affected both indirectly and directly as consumers; they consume fast food for themselves and their children. Fast-food chains have made it convenient for parents who work atypical hours and those who cannot afford other meal options. With the success of the fast-food industry in America, corporations have moved their efforts to international patrons. Fast food has become a major symbol of Western living and is highly desirable to many foreign nations. The consumers’ love of fast food proves economic success, but does it show success in other aspects of human life? People have become so accustomed to purchasing fast-food meals that the entire standard of nutrition and healthy living has gone down; we truly are a fast food nation.

Areas of learning and development Essay

1.1 Explain each of the areas of learning and development and how these are interdependent. The different areas of development are social, emotional, communication, physical, intellectual and creative. The interdependence of these areas of development will cover a number of the areas if the activities are planned effectively. Social and emotional development Children must have support and help which will help them to develop good self confidence and self esteem. Also it is important children have the support to understand they should respect others, have good social skills and have a positive attitude towards learning. Practitioners should support their children’s emotion to help them know what they can do and how much they are capable of. Communication development Children should be supported when communicating, speaking, listening, reading and writing. Adults should try and push them to try harder and do the best they can. Children must be encouraged and praised for using their skills in different situations and they should be supported in continuing to develop their confidence. We take time to listen to children if they find it difficult to communicate and where necessary we request speech and language just to help the child as much as possible. Physical Development The physical development of young children is very important and therefore should be encouraged by giving them opportunities to be active and to improve their coordination skills, control skills, balance skills and movement. They should be encouraged to play games at play times rather than sitting down for long periods of time. I run a number of after school clubs in our setting to promote children taking part in sport. Also I am a play leader at dinner times and I set up games for children to play to promote their physical development and also to prevent boredom. Children must be  educated about the importance of physical activity and should be aware of healthy eating. Creative Development Children’s creativity should be promoted. This is because it gives children a chance to express themselves and explore with different materials. A lot of children love to get creative as they like to feel new things and create pictures and scenarios. They should be provided with opportunities to explores and express their thoughts and feelings in different ways for example through music, art, dance, movement, role play and design and technology. Intellectual development Intellectual development is important. I work in year 1 so the expectations are high. Children need to be praised often for working hard or answering questions correctly. Children need to be praised to build their confidence and self esteem. Their learning should be supported by using a range of activities such as learning through play, work, games, trips and role play. Children love to be active and visual so in our setting we try to learn through visuals a lot. For example, when we were learning about plants, each child grew their own sunflower and each science lesson, they had to measure it, check if it needed any more water and then record how the plant is growing. 1.2 Describe the documented outcomes for children that form part of the relevant early years framework. In England, the Early Years Foundation Stage (2008) is there to ensure children fulfil the 5 positive outcomes of Every Child Matters (2003). ECM itself provides a framework for children 0-19 years. The five outcome of ECM are being healthy, staying safe, enjoying and achieving, making a positive contribution and achieving economic wellbeing. The documented outcomes of EYFS (2008 and 2012) are the learning targets for children to attain by the time they finish the EYFS. Being healthy This deals with the extent to which helps to develop the health and lifestyle in children. Evidence includes that providers promote physical, mental, emotional and sexual health. Also they should promote participation in sport  and regular exercise and healthy eating and drinking water. Children should be encouraged to recognise and deal with stress and have a good self esteem. Adults should encourage the avoidance of drugs, smoking and alcohol abuse. Staying Safe This outcome is to ensure children are safe from harm or danger. Evidence will include working with the child protection legislation, undertaking regular CRB checks, protecting children from bullying and harassment. Children should be led away from crime or anti social behaviour. They need to be educated about sexual exploitation and exposure to violence and danger. Also all staff should be appropriately trained. Enjoying and achieving This outcome includes children enjoying education and to make progress in regards to their learning and personal development. The evidence for this would be to monitor the child’s progress and to support the learners who have low attendance and poor behaviour. Also extra support should be available for those with extra needs or child that are under achieving. Making a positive contribution This includes the development of self confidence and behaviour in children, alongside their understanding of rights and responsibilities. Children should want to focus and learn and also sometimes make positive contribution to the community life. There should always be a focus on enhancing children to develop appropriate behaviour and avoid getting involved in anti-social behaviour. Achieving economic well-being This includes the effectiveness that the provider gets children reading to learn the skills needed for employment and independent living. This is usually with older children in secondary schools. Evidence includes developing self confidence and team work, the provision of good advice and training and accessible courses and opportunity for work experience and work based learning. 1.3 Explain how the documented outcomes are assessed and recorded. In our  setting we do lots of child observations. There are lots of different types of observation methods that can be done to let us collect evidence we need to plan for individuals. All of the methods of observations have advantages and disadvantages of recording the child’s development so it is very important to vary the methods of observation for each child to gain true knowledge and understanding of the child’s development. We record all information on Child Observation sheets designed by our setting itself.

Frankenrunner

Frankincense: Methods and Techniques: Structure & Narrative Form From Top Notes – Patterson & Strangers Epistolary Narrative Form â€Å"Frankincense† Is written In an epistolary narrative form that was popular at the time in which it was written. The original publication was presented in three volumes and this emphasized the Chinese box structure of the story within a story within a story. This structural device adds a great deal to its stark drama as well as ensuring greater reader engagement.The use of three narrators lends verisimilitude to an unlikely Tory since there is no one omniscient narrator. Our ideas are formulated by responding to multiple narrators and from being able to balance perceptions from one to the other. This method enables the author to maintain a certain objective distance between the text and the reader, allowing her audience to Judge and assess the moral worth of her protagonists. Flaws become evident but rather than the novelist casting asper sions on them; the characters condemn themselves In the reader's mind by their very actions. Multiple NarratorsThe novel is still able to Intrigue contemporary audiences because each of the three separate stories engage our sympathy with the narrator who presents them. This lends a personal voice in their fate. Each story fits neatly into the next. New contributions are made to our understanding which in turn colors our response to what is being recounted. The interlocutory bond between storyteller and listener Is maintained throughout even though the narrators alternate and often overlap. The reader is caught up in the storytellers magic, listening spellbound as different aspects of plot or character are revealed.First person narration offers one perspective but when this is put up against a deferent version of events, out Interpretations shift on response to questionable moral efficacy. Both Walton and Frankincense are linked by their voluntary alienation from society whereas the Creature has been forced to wander the world as an outcast. The narrators are depicted as flawed Individuals and on the absence of any one, single or reliable storyteller, the reader Is forced to assume the mantle of Judge. We, rather Han the novelist, evaluate the narrators and their versions of the truth that are presented to us.Well ? educated Walton seems the most reliable of the three and like Coleridge Ancient Mariner, is left alive to tell the tale that was in turn recounted to him. Shelley makes it clear however that these tales however have been filtered throughout his consciousness. Wallow's sister, Mrs. Seville becomes a surrogate reader, serving narrative function of receiving the letters her brother writes. Dualism Dualism links Victor and his mother which is not given a name, having no identity there than that of being Frankincense's doppelgà ¤nger shadow.Constructed from the dead body parts of others, he is a grotesque parody of life. â€Å"My form†, says the monster, â€Å"is a filthy type of yours, made horrid even in the very resemblance. † Both the scientist and his creation represent the duality of the human condition, the composite blend of good and evil; â€Å"Was man, indeed, at once so powerful, so virtuous and magnificent, yet so vicious and base? He appeared at once time a mere scion of the evil principle, and at another as all that can be conceived of noble and godlike.Frankincense describes the fiend as a monstrous or supernatural devil – â€Å"l was cursed by some devil, and carried about with me mum eternal hell†. Linked by many features such as a desire to learn and extract vengeance and scarred by the emotional suffering that results, they become mirrored reflections of each other. Their identities fuse as part of the Doppelgà ¤nger motif, forging an ambivalent relationship between good and bad. This helps reinforce the central thematic concern of monstrosity, challenging the reader to ponder the n ature of humanity and its evil twin.

Traveling to Foreign Country Essay Example | Topics and Well Written Essays - 750 words

Traveling to Foreign Country - Essay Example This has given me a different perspective on traveling to a new land. The anxiety that I felt upon moving to America mostly centered on my children. As an adult, I knew that small changes could be dealt with and that time tends to heal most wounds. But my anxiety for my children was immense. I did not want them to be at a disadvantage because they were new in this country. I wanted them to learn the language and social skills they would need to be successful. I needed to find work right away, so that meant finding a good day care for the children. As I approached the first day care center that would grant me an interview, my heart was pounding with nervousness. I had faced much more stressful situations in my homeland, but so much was weighing on this decision. At least that is what I thought at the time. The large brick building was a Christian church that had a day care center on the bottom level. Entering the day care center door, I could smell the strong smells of plastic and dis infectant. Janice, the director greeted me warmly. She shook me by the hand and spoke very loudly and slowly. Too loudly. I immediately felt dumb and wondered if I had made a good choice. As it turns out, Janice was a lovely person. She gave me a walking tour of the day care center, where children of all colors were engaged in play. Everything was neat, clean and child sized. The workers were playing with the children. Janice stopped talking so loudly when I made it clear through my speech that I was OK at understanding English. By the end of my visit, I no longer felt dumb. My children were enrolled in a day care center that was clean and affordable. Janice became the first friend I made in America. My anxiety concerning my children slowly began to slip away. My next task was to purchase transportation for my family. This experience left me confused and not nearly as satisfied as the day care experience. Actually, in many ways the experiences started in a similar way. I entered a b uilding full of conflicting smells. Walking into the dealership, I could smell an odd combination of roasting hotdogs, coffee, motor oil and the unmistakable smell of tires. The food odors came from a lounge area inhabited by noisy children and bored parents waiting to have their cars serviced. The other, more expected smells were from the cars in the showroom. Lawrence, the salesman greeted me and began talking very fast. He wanted to know about my family, my job, my homeland and me. He thought it was wonderful that I had just moved to America, explaining his parents had moved from Belgium when he was a small child. Finally, he started to talk about cars. I told him the amount of money I could spend but he said that was not the most important consideration. He explained that in America, cars were more than transportation. He said cars are a way of telling people about you. I honestly did not understand what he meant. He continued this way for some time, talking fast and showing me one bright, shiny car after another. I began to grow impatient. I had not come to look at cars I could not afford. I just needed to find a car that could get me to work and the kids to day care. Finally, I let Lawrence know that I was running out of time and I needed to see some cars I could afford. He began to talk about how easy the financing was and how low my payments could be each month. Every figure he suggested was more than I could afford. Lawrence grew persistent when I gathered my

Mental health Essay Example | Topics and Well Written Essays - 1250 words

Mental health - Essay Example Herein, this essay will discuss who the First Nations people really are, how they got a reputation that has inspired fear and unease, and what should be done to help the people so that they are effective, healthy members of our society – and on some of their own terms – so that children can grow up and have a less difficult time assimilating than their parents have had. Although every source gives a varying number, it seems that there are more than 1.5 million First Nations people living in the Canadian area. There is also much debate about how long they’ve been there, and what their rights actually are. For starters, First Nations people have long-since claimed that their territories are being encroached upon by Canadian development, with no compensation given to them for land that that they believe is rightfully theirs. Over the years, many types of council have been developed to aid them. The Congress of Aboriginal People, Assembly of First Nations (AFN), and Native Women’s Association of Canada (NWAC) are three organizations designed to defend First Nations rights. As well, The Canadian Constitution Act of 1982 also afforded rights to First Nations individuals. Still, in the 1990s, newspapers were rife with information about the lack of assimilation of the First Nations people. It was decided that the First Nations children should attend formal schools, receive standard immunizations, and, in effect, become more like â€Å"regular† Canadian people. Mothers claimed that when they refused, their children were taken away from them and put into foster homes. A lot of First Nations people saw this as retaliation for their refusal to move off of their land, or refusal to give their land away to Canadians for little or no monetary compensation. As recently as May 2008, AFN Chief Phil Fontaine wrote, â€Å"Aboriginal people in Canada are not getting their rights fully recognized† (Fiddler, 2008). Fiddler’s news article discussed the decision made

Coke and Pepsi War Article Example | Topics and Well Written Essays - 3000 words

Coke and Pepsi War - Article Example The analysis of the case study brings to light the problems both the companies have had with their concentrate producers, bottlers, and retailers while also highlighting the throat cut competition between Coke and Pepsi. The strategies deployed by the companies are the same: cost leadership and differentiation strategies. The strategic management model also reveals that the problems with the company were related to the supply chain and the diversification strategies into other non-cola drinks. The solution to the problems later discussed in detail is about stabilizing the growth and sales while at the same time re-branding its products to better appeal to the consumers. Coke and Pepsi are the two main competitors in the beverage industry globally. Both the companies have been at war since their inception. The situation is such that both companies, Coke and Pepsi, are at each other’s throats in order to gain most market share in the world especially the United States. Coke and Pepsi, each are trying to come up with innovative products and ideas in pursuit to increase the market share. The effectiveness and creativity of Pepsi and Coke’s strategic advantage will determine the ultimate winner with respect to sales, profits, market share and customer loyalty. The case study ‘Cola Wars Continue Coke and Pepsi in the Twenty-First Century’ present the scenario of both the companies internal and external strategies that have caused each company to battle on for such a long period. Over the years since the inception of both the companies, Pepsi and Coke have faced many issues and challenges that have led them to change their strategies. The main strategic issue for both the company has always lied in their quest for achieving the greater market share. Due to this point, the firms have constantly modified their bottling, pricing and branding strategies as new competition increased and gaining more market share became a life source for the Pepsi and Coke (Yoffie, 2004).

Describe and evaluate psychological theories of human motivation Essay - 1

Describe and evaluate psychological theories of human motivation - Essay Example All the stages involved are also discussed as analysed in the theories. This paper gives a detailed discussion of the three theories of human motivation. It discusses the classical theories of motivation and how they are applicable to various businesses. The final section of this paper gives the limitations of using these theories in operation of businesses. A brief comparison between these theories is given by looking at their applications (Jones, et al., 1998, pp.370-398). It also gives insight on how human beings are motivated towards making certain decisions. The theories give an analysis of how several factors influence and motivate individuals to making various decisions. They explain how both favourable and hostile factors drive individuals into reasoning and acting in a given circumstance to satisfy their needs (Thil, et al., 2003, pp.435-465). Motivation is considered as a process by which a person initiates and through personal guidance gets to maintain goal driven behaviours. It is normally the desire for any person to do a given thing and usually with personal reasons. This enables one to focus towards achieving certain goals. Human motivation is normally driven by the urge of satisfying the most pressing needs or wants depending to the various stages of life one is at. One also may be motivated by his surroundings, work being conducted and responsibilities invested in him. Motivation could be intrinsic or extrinsic. Intrinsic motivation is a result of special interests of a person and things he enjoys doing. In this condition the actions that results from this motivation are not as a result of external pressure. This situation happens when an individual has total control in that he is sure and has appropriate skills to accomplish his goals. Extrinsic motivation is a result of external factors which directs ones activi ties towards a particular reward. They are not within

Holocaust and Rwanda Genocide Essay Example | Topics and Well Written Essays - 3250 words

Holocaust and Rwanda Genocide - Essay Example Explanations on the Holocaust featured bureaucratic and/or economic motives and/or wartime pressures (Levene 2000, p.305). The bulk of the data and interpretation of the Holocaust and Rwanda genocide centers on either intentionalist or the functionalist perspectives. For instance, the debate surrounding the root of Holocaust can be explored from two main questions: 1) was there an Adolf Hitler's present master plan to annihilate the Jewish race? Intentionalists assert that there was such a plan, whereas functionalists assert that it was absent. 2) How was Holocaust systematically driven? (By the instructions awarded by Adolf Hitler or deep within the ranks of the bureaucracy). Intentionalists maintain that the scheme came from Adolf Hitler whereas functionalists argue it emanated deep within the lower ranks of the bureaucracy. Discussion The genocide of European Jews mainly referred to as the Holocaust, occurred between 1941 and 1945 whereby close to six million European Jews were an nihilated by the Nazis. From the 1960s following the publication of work such as The Hitler State, several historians disputed the overriding interpretation and outlined that the alleged master plan was, in fact, absent. During the 1970s, proponents of the intentionalist school of thought labeled as â€Å"the straight road to Auschwitz† camp owing to their insistence that Hitler was satisfying a preset programme (Mann 2005, p.180). Proponents of the functionalist school of thought were referred to as â€Å"the twisted road to Auschwitz† camp owing to their insistence that it was the internal power arrangements of the Third Reich that orchestrated the Holocaust. Hence, functionalists/structuralists assert that Holocaust stemmed as part of the functioning of the Nazi state while intentionalists believe that it was Hitler’s intents alone that propelled the Holocaust (Confino2012, p.118). Functionalism also referred to as structuralism and intentionalism represent a historiographical debate centering on the origins of mass murder such as the Holocaust. The two schools of thought avail a historical explanation on decision-making regarding the Nazi Jewish policy (Stone 2012, p.39). One of the approaches focuses on the structure of the Nazi regime and its functioning (functionalist) while intentionalism spotlights Hitler, his ideology, and intentions. The Holocaust: Intentionalist Approach The intentionalists argue that Hitler plus his team were propagating Aryan-race supremacy as they were anti-Semitism as they proposed to wipe them out of the map. As the word suggests, intentionalists place significant interest on the intention of the Nazis, from the outset, detailing the resolve to eliminate Jews by means that ultimately encompasses mass slaughter. This approach elevates the figure of Adolf Hitler and his monomaniacal fanaticism to annihilate the Jewish â€Å"cancer† from Germany and across the whole of Europe (Kershaw 2000, p.40).

Evolving ideas of freedom by different historical time frames Essay

Evolving ideas of freedom by different historical time frames - Essay Example From freedom as a complex combination of individual freedoms and rights to freedom as the full abolition of slavery, ideas of freedom in America gradually evolved to become the main guiding principle in the development of democracies in all parts of the world. The beginnings of democracy in America were marked with a hot debate between Federalists and anti-Federalists on what it really meant to be free. The time of Washington and Monroe, that was also the time when the idea of freedom was still in its infancy, but the concept of individual freedoms and rights was slowly turning into the central ingredient of future democracy. Anti-Federalists argued that the Constitution had to give Americans full protection of their individual rights, including the right to speak freely, the right to enjoy the benefits of free religious choice, and the right to be protected against unreasonable searches. In the meantime, nothing was done to battle the issue of slavery: apparently, then political lea ders were confident that freedom and slavery could continue walking hand in hand.

Is solar energy a viable option for the future Research Paper

Is solar energy a viable option for the future - Research Paper Example A passive solar home harnesses the sunrays without use of mechanical and electrical devices such as heat pumps, or electrical controls to move and distribute the heat. The key to designing a passive solar home is to best take advantage of what the local climate has to offer. Passive solar techniques are easily incorporated into new home designs; however, existing buildings can be adapted to collect and store solar heat. Passive solar homes can incorporate heat through direct gain of the sunrays, indirect gain or Thrombe walls, and the use of isolated gain or sun spaces. In the direct gain method, sunlight enters the house through south facing windows with a glazing application made of translucent glass. The sun then hits brick flooring or masonry walls that are typically dark colors, to absorb the heat. Then as the house cools down at night, the heat is transferred into the room for several hours. Some passive homes use water barrels placed in strategic locations to catch the sun hea t. It is then transferred into the room as the home cools down at night. Water stores twice as much heat as masonry per cubic foot of volume. Water tanks do require some maintenance, since water does not support itself. The tanks require periodic treatment to prevent alga growth. The amount of passive solar in a particular area depends on how large the area of glazing and amount of thermal mass. The glazing area determines how much heat can be collected. The thermal mass determines how much heat can be stored. If the thermal mass is not large enough, the house could overheat. The ratio of thermal mass to glazing has to be determined by the climate in which you live. Thermal mass must also be insulated in order to retain the stored heat as long as possible. Loss of thermal heat is especially prominent when the thermal mass is directly connected to the ground or in contact with outside air. The temperature around the thermal mass needs to remain at or above the temperature of the ther mal mass itself. Even if you live in a simple house with south-facing windows without thermal mass, you still have potential passive solar elements. This is called solar-tempering. To make best use of this type of passive solar heating, install window treatments that reduce nighttime heat loss and prevent overheating during the summer months. The indirect gain method or Thrombe walls are the most commonly used method. The wall is usually 8-16 inches thick, masonry wall, and on the south side of the house. Then either a single or double layer of glass is mounted one inch or less in front of the wall. Solar heat is then absorbed by the dark color of the wall and then the heat is transferred into the living area. The Trombe releases the heat into the home over a period of several hours. The heat collected usually reaches its highest temperatures in the late afternoon. When the outside temperatures drop, the wall radiates heat into the room. Heat travels through a brick wall at the rate of one hour per inch. Therefore, heat absorbed in an 8 inch thick brick wall at 12:00 noon will enter the living space of the home around 8:00 p.m. So if your highest temperatures are collected in the brick wall at 4:00 in the afternoon, the heat will be transferred to the living area at 12:00 midnight. The third

Charles Manson and the Tate-Labianca Murders Essay Example for Free

Charles Manson and the Tate-Labianca Murders Essay On August 9, 1969 the seven innocent victims of the Tate-LaBianca murders were senselessly slain by a vicious cult and their leader Charles Manson†¦ Manson’s childhood was a troubled one, he was born Charles Milles Maddox on November 12, 1934 to sixteen year old Kathleen Maddox in Cincinnati, Ohio. Shortly after his birth, his mother married William Manson which gave him the name that is so well known today. Manson never knew his birth father. Not much is known about him other than he was a â€Å"Colonel Scott† of Ashland, Kentucky. In 1939, Kathleen was sentenced to prison for armed robbery, and a young Charlie spent the majority of his youth living in the homes of relatives and numerous boys homes. At the age of nine Charlie started his criminal career by burglarizing homes and stealing cars. Manson’s first violent offense came in 1952 when he sodomized another boy while holding a razor blade to his throat during his stay at a reform school. He was released in 1954 at the age of nineteen and met a young woman  named Rosalie Willis. They married in 1955 and a year later had a son, Charles Manson Jr. One month after the birth of his son, Manson was arrested for stealing cars and sentenced to three years which he served in San Pedro, California; his wife filed for divorce. After his release in 1958, Manson made a living by pimping, stealing checks, and conning women out of money. During this time he met and married a woman by the name of Leona and had a second son named Charles Luthor Manson. Leona divorced Manson after he was arrested yet again in 1960 and sent to McNeil Island Penitentiary. While serving his six year sentence Manson met a man by the name of Alvin â€Å"Creepy† Karpis, who happened to be a former member of Ma Barker’s gang. Karpis taught Manson to play the steel guitar which led to his obsession with music. Manson devoted much of his time in prison to practicing and writing music and held the belief that he would be a famous musician. Upon his release on March 21, 1967, Manson moved to San Francisco, California and began to collect a following of people. In 1968, Manson and several of his followers drove to Southern California where he met Dennis Wilson of The Beach Boys. Through Wilson, Manson was introduced to Doris Day’s son Terry Melcher. Manson believed that Terry was just the person that could help further his music career and was very upset when things did not work out. During this time the Manson Family moved into Spahn Ranch where Charles started piecing together his own philosophy based on a number of different religions. According to his interpretations of Revelations 9 and the Beatles’ song Helter Skelter, Manson also believed that there was a race war that was to take place in the summer of 1969 during which all of the black people were going to slaughter the white people. When this â€Å"war† did not take place Manson told his Family that they should â€Å"show the blacks how to do it†. (Rosenberg, 2010) On August 8, 1969, Manson ordered several of his Family members to kill any people inside the house at 10050 Cielo Drive. This house formerly belonged to Terry Melcher but was now being rented by Sharon Tate and her husband Roman Polanski, who happened to be in Europe on business at the time. Manson told his followers to â€Å"do something witchy†. After midnight on August 9th, Tex Watson, Susan Atkins, Leslie Van Houten, Patricia Krenwinkel, and Linda Kasabian walked up to 10050 Cielo Drive where they brutally shot and stabbed their first five victims; Steven Parent, Voytek Frykowski, Abigail Folger, Jay Sebring and Sharon Tate. Tate was eight months pregnant with both her and Polanski’s first child. Manson criticized his followers on the â€Å"messy job† that was done and took them for a drive later that night to look for more victims. Early the next morning Leno and Rosemary LaBianca were stabbed to death. On the wall and refrigerator was written â€Å"Death to Pigs† and â€Å"Helter Skelter†. It took authorities several months to discover who was behind the attacks. On November 6, 1969, while being held on an unrelated charge, Family member Susan Atkins told a fellow inmate of her participation in the Tate murders. She also admitted to being the one who wrote â€Å"PIG† on the Polanski doo r with Sharon’s blood and a towel. It was not until July 24, 1970 that Charles Manson, along with Susan Atkins, Leslie Van Houten, and Patricia Krenwinkel stood trial for the murders. The women were three out of the five Family members involved in the crime. Manson insisted on representing himself at trial, Ronald Hughes was assigned as assisting council in the case and to represent the girls. In March, Hughes suggested that Manson bring in attorney Irving Kanarek, who was known for his obstructionism tactics. Manson agreed and two weeks before the trial began he introduced Kanarek as his council. Hughes then moved his primary defense to Leslie Van Houten, who was said to be the least devoted to Manson. The prosecution was led by Vincent Bugliosi; his main goal in the case was getting a first degree murder conviction for Charles Manson. He planned to accomplish this by proving that Manson dominated his Family, with the prosecution’s star witness Linda Kasabian. This would prove to be an easy accomplishment. Kasabian agreed to testify when the prosecution made a deal for her immunity. In 1969, Kasabian, the married mother of two who had left home â€Å"in search of God†, met and fell in love with who a friend had described as â€Å"a beautiful man named Charlie† (Linder, 2008). Six weeks after Kasabian had joined the Family, Charlie decided that it was â€Å"time for Helter Skelter† (Linder, 2008). She then rode with Tex and the other defendants to the Tate house and witnessed the horrific killings of Steven Parent, Abigail Folger, and Voytek Frykowski. Although Kasabian was present for the murders,  she did not enter the house nor did she directly participate in them. She was quoted as saying to Manson, â€Å"I’m not like you Charlie, I can’t kill anyone† (Linder, 2008). She later rode with Manson and the others to the LaBianca house where she stayed outside and did not see the murders. Three days after the murders took place Kasabian left the family to rejoin her husband. She later turned herself into police in order to tell her story. Before she was able to return home to her family, Kasabian took the witness stand. While on the stand for eighteen days, she testified to everything that was done or said from the moment they left the ranch until they returned after the LaBianca murders. Prior to the Manson trial, Hughes had never tried a case and it showed early in the trial. Although using his knowledge of the hippie culture, he was able to raise some questions about Linda Kasabian’s testimony by pointing out that she had used hallucinogenic drugs and believed she was a witch. He also questioned her credibility by stating that she believed in ESP and would get â€Å"vibrations† from Charlie. Hughes’ main goal in Van Houten’s defense was to separate her from the rest of the defendants by showing that she was not acting of her own free will but was being controlled by Manson. It was said that Manson was not happy with the defense Hughes was offering Van Houten. In the last weekend of Novem ber, Hughes failed to show up for court and was never seen alive again. His body was not found until four months later and was badly decomposed. At least two of Manson’s Family members claimed that it was a retaliation killing for Manson. On January 25, 1971 a jury found all four defendants guilty of first degree murder in the Tate-LaBianca case. Two months later in March the jury sentenced all four to death. However, the principal actor in these murders, Tex Watson was yet to be tried. After the murders Tex returned to Texas where he was later arrested. He fought the extradition proceedings just long enough to get his own trial. In October 1971 Charles â€Å"Tex† Watson was convicted of seven counts of first degree murder. He would have received the death penalty if it was not for the California ruling that the death penalty was unconstitutional which also converted all four of the previous defendant’s sentences to life in prison. The Tate-LaBianca case has been the topic of controversy since it started in 1970. Some people claim that the trials were biased based on the fact that Manson and his followers chose to live a â€Å"hippie† lifestyle which  included the use of a number of drugs as well as free sex amongst each other. There was also a statement that president Nixon made claiming that Charles Manson was guilty whether it was directly or indirectly. Nixon claimed that he said this in order to criticize the media for glorifying criminals. Whatever the reasoning was behind this remark the defense in the case attempted to use it to have the case thrown out stating that an unbiased jury was now impossible. The judge denied the request however, and the trial continued. Whether the jury was biased or not the fact remains that these five individuals are responsible for the killings of at least seven innocent people and possibly countless others and should be punished for their crimes. Reference: Linder, D. (2008). The Defendants and Other Key Figures. In Trial of Charles Manson. Retrieved from http://www.law.umkc.edu/faculty/projects/ftrials/manson/manson.html Linder, D. (2008). A Chronology and Selected Images. In Trial of Charles Manson. Retrieved from http://www.law.umkc.edu/faculty/projects/ftrials/manson/manson.html Rosenberg, J. (2010). Biography of Charles Manson. In 20th Century History [Biography]. Retrieved from http://history1900s.about.com/od/1960s/p/charlesmanson.htm Bardsley, M. (2010). The Trial. In Charles Manson and the Manson Family. Retrieved from http://www.trutv.com/library/crime/serial_killers/notorious/manson/2.html

United States in the 1920s with that of 1930s Essay Example for Free

United States in the 1920s with that of 1930s Essay The first half of the twentieth centuries saw America emerging as a World super power, and as one of the mature democracies among the British colonies. However, the transition was not smooth and the Nation has had its ups and downs moving from agrarian to industrial society through the glut and glum of the roaring twenties and gloomy thirties. While the 1920s were a period of affluence and optimism, America emerging as a victor in the First World War, the 1930s was characterized by scarcity and hardships caused by the Great Depression and Roosevelts New Deal. By the end of 1930s the nation was again agile and spirited, playing a constructive role in the Second World War in fighting the fascist and imperialistic forces. The paper presents a comparative study of the history of America in the 1920s with that of 1930s. The analysis and comparisons on the U.S history during these periods shall be undertaken along three historical landscapes the economic history, the political history and the socio-cultural history. However it is important to note that the economic history of the nation during the years have being instrumental in shaping the political and socio-cultural history; hence greater emphasis is placed on the economic history; also the crucial overlaps of the three systems are manifested in the discussion. The US. Economic History 1920s Vs 1930s While the decades 1920s and 1930s American history compares distinctively in many spheres, the prime divergence is perceivably in the economic scenario. The 1920s is characterized as a period of prosperity and optimism, whereas the 1930s is characterized as a period of extreme poverty and great economic  hardships. Also with the Great Depression of 1929, the U.S. free market economy of the 1920s gave way to federally regulated economy in the 1930s. As America emerged a victor in the First World War, the American society retreated into isolation and focusing on internal production and consumption, the economy transforming steadily from agrarian to industrial. It is understood that before World War I, a considerable majority, over 40% of all Americans lived on a farm, the percentage dropped to about 25% by the end of the twenties. The 1920s U.S. economic scenario is characterized by mass production, mass consumption and polarization of income. [DeLong, 1997] While America considerably remained an agrarian state, the WWI (First World War) brought with it considerable job opportunities in the mechanized sector. However the lack of skilled mechanical labor led to the development of mass production systems, enabling labor productivity and economies of scale as automobile and electronic industries surged the economic landscape. Mass production, coupled with high wages has had its impact on the economic front- rise in the standard of living and the level of consumptions, and a high degree of income polarization. Studies reveal that in 1929 the richest one percent of U.S. households held approximately 45 percent of national wealth, and that the concentration of wealth had been rising steeply through the 1920s. [DeLong, 1997] During the 1920s, as welfare capitalism established itself in the United States, the nation emerged as a modern middle-class economy of automobiles, consumer appliances like washing machines, refrigerators, radios. One of every five American residents had motor vehicles by 1929. It may be surmised that mass production in the early and mid 1920s made the post-WWI United States the richest society in the world, as the Americans looked forward to realizing the Great American Dream. [DeLong, 1997] However the economic surge reached its anticlimax with the Great Depression following the stock market crash in 1929, the greatest and the longest depression the world ever witnessed. While the Depression tremendously affected the American economy, it had impact on the international economic scenario as well. The polarization of income and the poor economic policies  of the government, which permitted unruly stock market investment leading to the 1929 market crash, are considered the main causes of the Depression. [Author Unknown, 2004] Though the Depression presents far-reaching economic implications, the scope of the paper shall be limited to its effect on the American economy in the years following the Depression and how the economy survived the recession in the 1930s. As the American society and economy struggled to emerge from years long depression, the decade 1930s started off with hopelessness and scarcity. The 1930s saw the Great American Dream transform into a nightmare as the land of hope and optimism became a land of despair and depravity. Unemployment and loss of jobs commonly prevailed in the U.S in the early thirties. Research suggest that between 1929 and 1932 the income of the average American family was reduced by 40%, from $2,300 to $1,500. As compared to the 1920s focus on advancement and prosperity, survival became the keyword in the 1930s. [Bernstein, 1987] Economy and politics are often interlinked and as may be seen, the U.S. economic scenario in the 1930s was potentially changed by political interventions. The Progressives, a minority in the 1920s, challenged the free-market welfare capitalism of the Republicans, who believed that the business of America is business; in 1932 Presidential election Democrat Franklin Delano Roosevelt won over Republican Herbert Hoover. The years followed witnessed the implementation of Roosevelts New Deal to counter the recession and depressive forces. The New Deal meant a paradigm shift in the way America worked. [Author Unknown, 2004] Roosevelts economy reforms bills include the Emergency Banking Relief Act that called for reopening of solvent banks, the reorganization of other banks, and giving Government the control over gold movements; the economy bill introducing balanced budgets; the federal regulations controlling ending the Prohibition Act of 1920s, the establishment of civilian conservation corps (CCC), the Agricultural Adjustments Act (AA), the Tennessee Valley Authority, National Industrial Recovery Act (NIRA) etc. These reforms presented strong inclinations to the socialist ideals; however  in 1935, the Supreme Court declared the NIRA and its regulatory authority saving capitalism in the United States. Whether Roosevelts policies were effective in setting the economy in shape is a subject of debate, as the implementation took years and WWII hindered the process; however, they were definitely effective in tackling the perils of depression as employment opportunities were created, introduced socio-economic reforms as the Social Security Act, though, with little impact on income distribution. [Bernstein, 1987] Even as America essentially remained capitalistic in the 1930s, the reforms turned the U.S. into a modest European-style social democracy. [DeLong, 1997] Thus, summing up, it may be surmised that as the 1920s revealed a chaotic economic prosperity which ultimately met its dead end in 1929, the 1930s saw the emergence of a new economic order, a disciplining of the economy that have sustained through the war years. The US. Political History 1920s Vs 1930s From a comparative perspective, at the outset, it may be said that in the 1920s politics directed the U.S. economy, though with little interventions; in the 1930s economy directed politics. From an international perspective, the post war America in the early 1920s retreated into isolation the Senate failed to ratify the Treaty of Versailles and did not join the League of Nations, as the Republican America realized that there were much to be done within than outside. The major internal politico-legal event of the 1920s is the 18th Amendment to the Constitution, which enacted the Prohibition Act an act that marked the beginning of a Noble Experiment that endeavored to build up Americas moral character through the banning of alcohol. The Eighteenth Amendment, which came into force on January 16th 1920, put an end to all exporting, importing, manufacturing, transporting, and selling of intoxicating liquor. While the Act damaged the American economy considerably, being unenforceable, it increased crime and alcohol consumption. Ultimately the act failed to achieve its goals, and in a way added to the problems it  addressed, as 1920s America slipped into lawlessness and moral decay. [Behr, 1996] Another significant legislation in 1920s was of 19th Amendment extending women the right to vote, initiating a change in womens role in American society that persists to this day. Yet another political issue of significance was the introduction of restriction on immigration. In the political scenario, the Republicans who believed that business was the business of America received widespread criticism from the Progressives, for the critical income polarization and the social issues involved with it. But the latter being a minority force had little impact until 1932, when democrat Roosevelt rose to power with clear majority in the two houses. [Author Unknown, 2004] Since his assuming of power, as suggested earlier, the political scenario was increasingly directed by the changes in the economic scenario brought about by the New Deal. The enactments discussed in the earlier sections, as a part of the New Deal were instrumental in establishing a political order as well as an economic order, as the two major political forces the Republicans and the Democrats emerged in U.S. political landscape. [Hawley, 1992] The 1930s essentially remained a democratic era, the U.S. emerging as a modest social democracy, as politico-legal interventions saved the U.S. capitalism. The end of 1930s saw America increasingly turning towards external and international affairs, entering the war (WWII) scenario, as jobs and employment began to be created and the political decisions restored a waning economy to normalcy as America and its allies emerged successful. The US. Socio-Cultural History 1920s Vs 1930s Despite the prosperity and optimism, many consider the decade of 1920s as a decade of considerable cultural conflict. While the nation became increasingly urban and commercial, the socio-cultural landscape became more and more intolerant, characterized by isolation and marginalization of the non-whites. The end of WWI saw America retreating to provincialism. The Ku Klux Klan, a provincial racist group, aimed at alienating non-whites and other religious groups from the rest of American society, became the highly influential in socio-political landscape during the 1920s, as membership  rose to over three million members. The restriction on immigration was a ramification of the rising polarization among whites and non-whites in the American society. The Prohibition also had its negative impact on the socio-cultural landscape as it increased crime in the society, and led to the rise of gangsters, threatening the moral fabric of the society. However, it is worthwhile to note that the general prosperity of the roaring 20s have had significant impact on education and other facets of social development. Research suggests that before the WWI, only 7% of all Americans completed High School; the percentage rose to a big 41% by the end of 1920s. The impact of education is apparent in the general rise in the standard of living of the Americans during the 1920s. Also, the enforcement of the nineteenth amendment saw women emerging as a potential social force. As America slid into Depression, in the 1930s, the society witnessed a crucial leveling down between the divulging forces both social and economic as tolerance between groups improved. The economic severity played a vital role in social deconstruction as American society became more inclusive. [Watkins, 1993] The repealing of the Prohibition Act and the various social security and insurance schemes by Roosevelt facilitated reduction in poverty, and hence crime and hatred in the society. However the economic hardships of the 1930s caused a decline in the social development indices, particularly education. The 1930s American society, which had no means of entertainment increasingly turned towards movies and radios, the developments of the 1920s. The cultural landscape remained radiant, though people had little money to spent. [Elder, 1974] Thus, with regard to the socio-cultural history, it may be surmised that when the 1920s were characterized by chaos and intolerance, the 1930s saw the emergence of more tolerant society, mellowed and leveled by economic hardships. [Hawley, 1992] Conclusion The economic uproar of the 1920s eventually led to a catastrophic depression that extended through the 1930s, impacting and changing the American economic, political and socio-cultural landscapes. While 1920s marked the beginning of welfare capitalism, the 1930s saw it emerging as a more modest social democracy, while saving capitalism. The 1920s revealed a chaotic economic prosperity, which ultimately met its dead end in 1929, the 1930s saw the emergence of a new economic order, a disciplining of the American economy, that have sustained through the war years. In the political scenario the democrats emerged as a strong political force in the 1930s as Republicans failed to address the politico-economic problems during 1920s. In the socio-cultural front, when the 1920s were characterized by chaos and intolerance, the 1930s saw the emergence of more tolerant society, leveled by economic hardships. In conclusion, it may be said that the first decades of twentieth century American history were characterized by contradictions and conflicts, as America emerged a super power by the mid 1900s. References 1. Author Unknown, (2004) An Outline of American History (1990), From Revolution to Reconstruction Project Department of Humanities Computing (26, November) Available at: http://odur.let.rug.nl/~usa/H/1990/chap7.htm Accessed 2/19/05 2. Behr, E. (1996) Prohibition: Thirteen Years That Changed America. New York: Arcade Publishing. 3. Bernstein, M. A. (1987) The Great Depression: Delayed Recovery and Economic Change in America, 1929-1939. New York: Cambridge University Press, 1987. 4. DeLong, J. B (1997) Slouching Towards Utopia?: The Economic History of the Twentieth Century, University of California at Berkeley and NBER (February) Available at: http://econ161.berkeley.edu/TCEH/Slouch_roaring13.html Accessed 2/19/05 5. Elder, G H. (1974) Children of the Great Depression: Social Change in Life Experience. Chicago: University of Chicago Press 6. Hawley, E. W. (1992) The Great War and the Search for a Modern Order: A History of the American People and Their Institutions, 1917-1933. 2nd edition. New York: St. Martins Press, 1992. 7. Watkins, T.H. (1993) The Great Depression: America in the 1930s New York: Little, Brown and Co.

Practices of Lifestyle Modification Regarding T2DM

Practices of Lifestyle Modification Regarding T2DM Chapter 5 Discussion, Recommendation Conclusion 5.1 Introduction Most studies on the KAP on diabetes both in developing and developed countries targeted patients with diabetes. (Ben Abdelaziz, Thabet, Soltane, Gaha K, Gaha R, et al., 2007). Unlike these, this study targeted the general population. Therefore adequate comparative data is lacking for the study and the discussion is based on knowledge, attitudes and practices of the population of Saint Lucia. There is no study concerning KAP regarding T2DM available in Saint Lucia, hence, this study is an attempt to gather the data regarding the same. This chapter discusses a collaboration of major finding of the study, the relevant discussion, recommendation and conclusion. The study was a cross-sectional study in an attempt to collect sufficient information on knowledge, attitudes and practices of lifestyle modification regarding T2DM among the population of Saint Lucia. 5.1.1 Demographic Majority of the participants in this study were in the age group 25-34 years (39.5%). This in general accordance with the national census which conducted in the 2015 (Department of Statistic, 2015) In regard to participants with no formal education was very low 1.3%, and participants with primary , secondary and tertiary level together constituted an overwhelming (98.7%) of the participants in this study. This indicates that most participants are well educated, a finding which is similar to the results of another study conducted by Karir Consultant Limited. A majority of the participants were poverty-stricken (34.1%) earning between $0.00 $1,499.99 eastern Caribbean dollars per household. Poverty could limit accessibility to and affordability of a well-balanced diet and healthy food. And this could explain why a large percentage of the participants had low level of practice towards T2DM regarding regular doctor visits. The finding is in keeping with a survey conducted by KAIRI Consultant Limited where 43.8% of the population was shown to have very low income (KAIRI, 2007). 5.1.2 Knowledge In this study it is found that knowledge is statistically high amongst the respondents. 76.1% of the respondents had good knowledge of T2DM. The results also indicated that the respondents were very knowledgeable on the general awareness of T2DM such as the symptoms, complications and prevention of the specific disease. The result was consistent with a study done by Ambigapathy and colleagues found in their study that majority of respondents (67.0%) were knowledgeable about lifestyle modifications. The respondents scored 50% and above of the total score for all the categories of questions asked (Ambigapathy R. et al, 2006). In contrast R. Malathy and colleague in their study concluded low education amongst majority of their respondents. 83.3% had poor knowledge of the benefits of exercise, weight loss and healthy diet (R. Malathy et al, 2011). 5.1.3 Attitude Majority of the respondents agreed that it is important to engage in regular exercise, to follow a controlled diet and to maintain a healthy lifestyle. Results indicated that 90.5% of the respondents had positively agreed that regular exercise is necessary to help manage T2DM. While 80.9% agreed that diet modification is essential to control the disease by getting correct advice and clarification. These findings imply that the respondents had good attitude towards diabetes prevention and control practices. This finding is similar to that of Mukhopadhyay P et al in which majority of the respondents 82.3% had positive attitude towards lifestyle modifications (Mukhopadhyay P et al, 2010). Similar results were revealed in a study conducted by Upadhyay DK et al 60.3% of the respondents had positive attitude towards lifestyle modifications (Upadhyay DK et al, 2008). 5.1.4 Practice Results indicated that the respondents had poor practices towards regularly exercise and diabetes preventative measure such foot and eye examinations. This was evidenced by results which indicated that the respondents did not exercise regularly while majority of the respondents never visited heath care provider for diet advice, never checked their blood pressure and never checked their blood sugar level. This finding is similar to those of W.M Kiberenge and colleagues in which majority of respondents (75.6%) had bad practices in relation to lifestyle modifications (W.M Kiberenge et al, 2010). 5.1.5 Variables Combined The association between KAP in this study was selectively determined; that is only specific questions were used. These questions comprise of two aspects diet modification and practice question such as regular exercise, maintaining healthy lifestyle and regular doctor visits respectively. There was a significant positive correlation (r= 0.233, p=0.000) and (r=.201, p=0.000) between the knowledge level and the attitude level of respondents in this study. This means that the better respondents were knowledgeable, the better they were willing to observe healthy lifestyle habits. There was a very weak, non-significant positive correlation (r=-0.064, p=0.259) between the knowledge level and practice level of respondents. This means that being knowledgeable did not necessarily translate to healthy lifestyle practices. The results found in this study were similar to those in the study by Ambigapathy R. and colleagues in which a significant positive correlation (r=0.536, p 5.2 Recommendation The government must take a lead in creating awareness about diabetes disease country wide and in the counties that are adversely affected. In addition to developing the Saint Lucia national diabetes center, a community awareness program targeting rural and semi-urban communities should be developed using a multi-sectoral approach in order to address the knowledge gaps and influence behavior towards diabetes prevention. Given the low and uncertain incomes characteristic among the people, free screening for chronic diseases should be availed to the residents by the county government to increase their knowledge level on diabetes status. This can be done in a similar manner to the ante natal care program targeting all government facilities right from level 2 health facilities. In order to ensure that once a community member seeking for health care services is managed well right from the start, there is a need for an increase in the awareness of diabetes management and its complications in the primary healthcare sector especially at level two facilities such as dispensaries and health care centers due to their proximity to members of the public. Thus, continuous education on diabetes mellitus and its complications for primary healthcare providers should be accompanied by regular assessments on the knowledge level. Screening for diabetes is important, but equally crucial is patient education and counseling. The following measures are recommended to address the knowledge and practice deficits uncovered in this study: 1. There is need for the implementation of community or national based lifestyle intervention program to improve the knowledge of patients regarding healthy lifestyle and emphasize the importance of exercise and weight loss in the management of type 2 diabetes mellitus. This should be extended to the primary health care clinics where the majority of patients are seen. 2. Medical nutrition intervention program should be implemented with a multidisciplinary team (Doctor, dietician, social worker, psychologistà ¢Ã¢â€š ¬Ã‚ ¦) 3. Empower Mamelodi healthcare workers with motivational interviewing knowledge and skills to promote behavior change and adoption of healthy lifestyle practices by patients 5.3 Conclusion The knowledge and attitude levels of lifestyle modifications among the population of Saint Lucia was generally high. Nevertheless, majority of these people have poor practices toward healthy lifestyle habits. Majority of the respondents had poor practices such as regularly exercise, checking their blood glucose level, and visiting the doctor for regular check-ups. This implies that there is need to develop community based health promotion programs to bring about paradigm shifts that will promote healthily choices and behavior as well as understand the impact of culture and beliefs to these practices. The low incomes suggest the respondents inability or difficulties in meeting health care costs when they arise, this may explain the poor practice of visiting health facility for regular check-ups. References Ben Abdelaziz A, Thabet H, Soltane I, Gaha K, Gaha R, et al. (2007) Knowledge of patients with type 2 diabetes about their condition in Sousse, Tunisia. East Mediterr Health J May-Jun; 13 (3) 505-14.) Department of Statistics. Unpublished data. Saint Lucia; 2013

Homelessness in Canada Essay -- Social Work

Throughout this paper I will be discussing the issue of homelessness and how it is steadily becoming a more serious problem as time progresses. I will discuss issues that surround homelessness such as the NIMBY, not in my backyard, issue and how it is causing the homeless to not receive the help that they need. This is an issue that needs to change, but due to NIMBYism, it is very difficult create such change. â€Å"One diverse population that has continued to increase over the quarter of a century is composed of people who are homeless† (Baggerly & Zalaquett, 2006, p.155). Homelessness has become a growing problem in society because more and more people are finding themselves to be homeless and not knowing where to turn. Many people do not feel the need to help them and carry the ‘not in my backyard’ attitude, and due to this attitude, there are not enough homeless shelters around to provide shelter or food for those in need. Many neighborhoods refuse to have a shelter built in their community because they simply do not want the homeless in their neighborhood. â€Å"It [appears] that NIMBYism was based on the unwarranted fears and prejudices of a neighborhood† (Gilbert, 1993, p.7), and some of these fears and prejudices are pressed upon the homeless. The negative views that society has upon them create barriers as to where a shelter should be located, and also l essen the urgency to make them. If less people in society carried these negative views, the easier the issue of homelessness would be to deal with. Change could finally happen because more people would want to fight for that change. Due to ‘NIMBYism’, society as a whole causes the issue of homelessness to be a less serious case to deal with simply because not enough people h... ...nment would start putting more money into funding that would support this cause, instead of making it even more difficult for someone to help themselves. Works Cited Baggerly, J., & Zalaquett, C. (2006). A Descriptive Study of Single Adults in Homeless Shelters: Increasing Counselors' Knowledge and Social Action. Journal of Multicultural Counseling & Development, 34(3), 155-167. Retrieved from SocINDEX with Full Text database. Gilbert, D. (1993). Not in My Backyard. Social Work, 38(1), 7-8. Retrieved from SocINDEX with Full Text database. Homan, M.S. (2008). Promoting Community Change: Making it happen in the real world. (5th Ed.). Belmont, CA. Nelson Education, LTD. Rahder, B. (2006). The Crisis of Women's Homelessness in Canada. Women & Environments International Magazine, (70/71), 38-39. Retrieved from SocINDEX with Full Text database.

Essay on The Theme of Rappaccini’s Daughter -- Rappaccinis Daughter E

â€Å"Rappaccini’s Daughter† – The Theme  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   In Nathaniel Hawthorne’s tale, â€Å"Rappaccini’s Daughter,† the dominanat theme is the evil within mankind. This essay intends to explore, exemplify and develop this topic.    Hyatt Waggoner in â€Å"Nathaniel Hawthorne† states:    Alienation is perhaps the theme he handles with greatest power. â€Å"Insulation,† he sometimes called it – which suggests not only isolation but imperviousness. It is the opposite of that â€Å"osmosis of being† that Warren has written of, that ability to respond and relate to others and the world. . . . it puts one outside the ‘magic circle’ or the ‘magnetic chain’ of humanity, where there is neither love nor reality (54).    Waggoner’s theme of alienation does play a part in â€Å"Rappaccini’s Daughter† in reference to the doctor and Beatrice, and Giovanni after he has been rendered poisonous by prolonged contact with Beatrice. But alienation is not, in the opinion of this reader, the dominant theme in the tale. The overriding theme would be the evil residing within human beings, regardless of how attractive they appear outwardly. â€Å"Everything he has to say is related, finally, to ‘that inward sphere’† (McPherson 68-69).    Giovanni’s love for the beautiful daughter blinds him to various indications of her poisonous nature, to the evil nature of her father and to the intent of her father to involve Giovanni as a subject in his sinister experiment. At the climax his blindness is removed and he sees, with Beatrice’s help, the truth of the situation; he sees the evil within man.    The tale takes place in Padua, Italy, where a Naples student named Giovanni Guascanti has relocated in order to attend the medical school there. His modes... ...es Press, 1968.    Hawthorne, Nathaniel. â€Å"Rappaccini’s Daughter.† ElectronicText Center. University of Virginia Library. http://etext.lib.virginia.edu/etcbin/browse-mixed-new?id="HawRapp"&images=images/modeng&data=/texts/english/modeng/parsed&tag=public    Kazin, Alfred. Introduction. Selected Short Stories of Nathaniel Hawthorne. New York: Fawcett Premier, 1966.    McPherson, Hugo. â€Å"Hawthorne’s Use of Mythology.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.    Waggoner, Hyatt. â€Å"Nathaniel Hawthorne.† In Six American Novelists of the Nineteenth Century, edited by Richard Foster. Minneapolis: University of Minnesota Press, 1968.    Williams, Stanley T. â€Å"Hawthorne’s Puritan Mind.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.

Depression During Pregnancy: Nursing Role, Interventions, and Care Essa

Introduction Pregnant women are vulnerable to depression because of major changes in estrogen and progesterone levels as well as changes in the brain which produce significant physical and psychological impacts (Stewart, 2011). Depression during pregnancy can affect not only the mother but the unborn child and other children. Caring for women who are depressed during pregnancy is in many respects different from other types of caring. Caring in this situation is demanding and truly involves the intention to care. The women are diverse but most of them live in poverty, without social support, and many do not want the child (Sable & Washington, 2007). The nursing role is best summarized as a moral ideal because of the level of acceptance needed by nurses. In terms of interventions, the women need to learn coping strategies to deal with stress but the most prominent need is social support. This paper will explore these three areas of nursing role, interventions, and care as they apply to the pregnant mother who is experiencing depression. It becomes clear in all the literature that the nurse requires the highest level of competence, skills, and knowledge in order to effectively manage these women’s complex and diverse needs and concerns. Background Depression is common among pregnant women and about 13 percent of these women experience changes in their mental state and functioning (Buck, 2009). While postpartum depression is even more common than depression during pregnancy, the rate of suicide is the same during the final six weeks of pregnancy as it is during the 12 weeks after delivery (Buck). Furthermore, the emphasis on postpartum depression tends to diminish the importance of depression which occurs during pregnancy. Among... ...ions during pregnancy and lactation. Journal of Psychosocial Nursing & Mental Health Services, 47(5), 19-24. Joseph, J. & El-Mohandes, A. (2009). Reducing psychosocial and behavioral pregnancy risk factors: Results of a randomized clinical trial among high-risk pregnant African- American women. American Journal of Public Health, 99(6), 1053-1062. Sable, M. & Washington, C. (2007). Social wellbeing in pregnant women. Journal of Psychosocial Nursing & Mental Health Services, 45(12), 24-32. Suppaseemanont, W. (2006). Depression in pregnancy. The American Journal of Maternal/Child Nursing, 31(1), 10-15. Stewart, Donna E. M.D. "Depression during Pregnancy" N Engl J Med 2011; 365:1605-1611 October 27, 2011. Web 18 May 2015. http://www.nejm.org/doi/full/10.1056/NEJMcp1102730 Swinburne, C. (2008). Pressure to deliver. Nursing Standard, 22(19), 22-23.

Advertising in the Legal Profession Essay

Title: Advertising in the Legal Profession Issue: What is the scope of advertising for the purpose of the prohibition of advertising in the Legal Profession Act of Trinidad and Tobago No. 21 of 1986? Cause of Problem: Schedule No. 3 Part A of the Legal Profession Act No. 21 of 1986 , Sections 6 and 7: An attorney at law may speak in public or write for publications on legal topics so long as he does not thereby advertise his own professional competence and is not likely to be regarded as being concerned thereby with the giving of individual advice. The best advertisement for an attorney at law is the establishment of a well merited reputation for personal integrity, capacity, dedication to work and fidelity to trust and it is unprofessional: a) To solicit business by circulars or advertisements or interviews not warranted by personal relations; b) To seek retainers through agents of any kind; Background to Era in which Code of Ethics was made: The Legal profession Act of Trinidad and Tobago was drafted in an era of no Internet, two radio stations, state-owned television and two daily newspapers. There was also little means by which consumers could obtain and verify information on the quality of services provided by a legal practitioner. Hence in this context the Legislation was relevant and it served to prevent forms of advertising that would misrepresent the capability of the professional in question. This was determined to be a necessity in a profession where standard was to be maintained. Current Position: Now the State and private sector have expanded the print and broadcast media and the internet has driven the communications channels and reach, including the reach of social media. The public itself is less precocious, more knowledgeable of its rights and more demanding of justice, fairness and transparency. There are several avenues that are opened to consumers where attorneys fall short of the standard required in their service to the public. They have applications that can be made to the disciplinary committee1 of the legal profession as well authority that the court has to discipline attorneys. Part B Rule 18 of the Code of Ethics, Third Schedule to the Legal Profession Act No.21 of 1986 Part B Rule 35(1) of the Code of Ethics, Third Schedule to the Legal Profession Act No.21 of 1986 2 In matter of Gail Robinson and Beverly Scoobie solicitors and Beverly Scoobie, Solicitors and In the Matter of the Inherent Jurisdiction of the Court Hca No. 2 of 1985 (unreported), Domain Idea: Advertising and Communications Theoretical Considerations: Advertising is an important constituent in the positioning of a brand in the mind and hearts of consumers. It also serves to build a brand preference amongst a target market. Advertising is multi-functional serving to inform, persuade, remind and enforce the target market as to the services provided by a particular business.3 Advertising for the purposes of marketing would include the use of following Medias4Newspapers, Television, Direct Mail, Radio, Magazines, Outdoor, Yellow Pages, Newsletters, Brochures, Telephone, and Internet. Consequences of lack of clarity of scope of Advertising: Lawyers in Trinidad and Tobago have sought very creative ways to get around this prohibition by interpreting advertising as written into the act narrowly; they consider the act as excluding new and current forms of advertising. Attorneys are therefore doing the following: Â  They are doubling up as newspaper columnists, regular presenters, co-presenters and guests on talk radio and television; Attorneys are also making use of social media, engaging the public but also exposing their views for public consumption. There is also the use of websites by firms. On the websites the firms have the services provided by the various attorneys and their qualifications.

E-bay Case Study

At least 30 million people will buy and sell well over $20bn in merchandise (in 2003) – more than the gross domestic product of all but 70 of the world's countries. More than 150,000 entrepreneurs will earn a full-time living selling everything from diet pills and Kate Spade handbags to  £30,000 BMWs and hulking industrial lathes. More automobiles, of all things, sell on eBay than even no. 1 US dealer AutoNation. So what does this add up to? ‘This is a whole new way of doing business,' says Whitman. ‘We're creating something that didn't exist before.It wasn't planned, but as users plunged into consumer electronics, cars, and industrial gear, eBay followed. Today, eBay has 27,000 categories, including eight with gross sales of more than  £1 billion each.eBay’s business modelValue in eBay is created by proViding a virtual world ¬wide market for buyers and sellers and collecting a tax on transactions as they happen. The business model of eBay relies on it s customers being the organisation's product-development team, sales and marketing force, merchandising department, and the security department.The organisation, headed by Meg Whitman, was founded in 1995, when Pierre Omidyar launched a basic site called Auction Web. His girlfriend wanted to trade her collection of Pez dispensers, but Omidyar had a broader vision in mind, namely empowering everyday consumers to trade without the need for large corporations. He even wanted traders to be responsible for building the community and deciding how to build the website. It worked; soon he found himself answering e-mails from buyers and sellers during the day and rewriting the site's software at night to incorporate their suggestions, which ranged from fiXing software bugs to creating new product categories.Some 100,000 messages from customers are posted per week in which tips are shared, system glitches are pointed out and changes are lobbied for. The COO, Brian Swette, is quoted as saying, ‘The trick is to keep up with what  buyers and sellers want. We've had to constantly change how we run. We start from the principle that if there's noise, you better listen.' Currently the technology allows every move of every potential customer to be traced, yielding rich information.Structurally, the business model is realised through 5,000 employees, roughly half of whom are in customer support and a fifth in technology. A key role in eBay is ‘category manager', a concept Whitman brought to eBay from her days in marketing giant P&G. Category managers direct the 23 major categories as well as the 35,000 subcategories, from collectibles to sports gear, to jewellery and watches, and even jet-planes.Conventional companies might spend big money on getting to know their customers and persuading them to provide feedback, but for eBay such feed ¬back is often free and offered without the need for enticement. Even so some of the company's most effective ways of getting us er input do not rely on the Net and do not come free. eBay organises Voice of the Customer groups, which involve flying in a new group of about 10 sellers and buyers from around the country to its San Jose (Californian) every few months to discuss the in depth. Teleconferences are held for features and policies, however small a change involve. Even workshops and classes are held teach people how to make the most of the site. Participants tend to double their selling activity on after taking a class.The company is governed from both outside and The eBay system has a source of automatic control in the form of buyers and sellers rating each other on each transaction, creating rules and norms. There's an educational system that offers classes around the country on how to sell on eBay. Both buyers and sellers build up reputations which are valuable, in turn encouraging further good behaviour in themselves and others.When that wasn't quite enough, eBay formed its own police force to patro l the listings for fraud and kick out offenders, the Trust and Safety Dept, now staffed by several hundred eBay employees worldwide. They do every ¬thing from trolling the site for suspicious listings to working with law enforcement agencies to catch crooks. eBay also has developed software that recognises patterns of  behaviour common to previous fraud cases, such as sellers from Romania who recently started selling large numbers of big-ticket items.eBay’s managementMeg Whitman's style and past has heavily influ ¬enced the management of eBay. When she joined the company in 1998, it was more of a collection of geeks, handpicked by the pony-tailed Omidyar, than a blue-chip – something which underpinned Omidyar's recruitment of Meg. Meg, an ex-consultant, filled many of the senior management roles includ ¬ing the head of the US business, head of interna ¬tional operations and vice-president of consumer marketing with consultants.The result: eBay has become data and metric driven. ‘If you can't measure it, you can't control it', Meg says. Whereas in the early days you could touch and feel the way the organisation worked, its current size means it needs to be measured. Category managers are expected to spend their days measuring and acting upon data within their fiefdom.Some measures are standard for e-business and include how many people are visiting the site, how many of those then register to become users, how long each user remains per visit, how long pages take to load and so on. A measure Meg likes is the ‘take rate', the ratio of revenues to the value of goods traded on the site (the higher the better). She meas ¬ures which days are the busiest, directing when to offer free listings in order to stimulate the supply of auction items. Noise on the discussion boards is used to understand whether the community is in ‘supportive' or ‘ready to kill you mood' on a scale of 1 to 10. Normal for eBay is around3.  Ca tegory managers in eBay, unlike their counter ¬parts in Procter and Gamble, can only indirectly control their products. They have no stock to reorder once levels of toothpaste or washing-up liquid run low on the supermarket shelves. They provide tools to buy and sell more effectively. ‘What they can do is endlessly try to eke out small wins in their cate ¬gories – say, a slight jump in scrap-metal listings or new bidders for comic books. To get there, they use marketing and merchandising schemes such as enhancing the presentation of their users' products and giving them tools to buy and sell  better.'Over and above this unusual existence, the work envir-onment can be tough and ultracompetitive, say ex-eBayers. Changes often come only after PowerPoint slides are exchanged and refined at a low level, even ¬tually presented at a senior level and after the change has been approved in a sign-off procedure which includes every department. An advance in the ways shoes could be searched for took ten months to happen. Aware that analysis can mean paralysis, Meg commissioned consultants (who else) to benchmark the rate at which change is indeed implemented in eBay.eBay was rated as average amongst the com ¬panies surveyed. Over time eBay has upgraded its ability to ensure the technology does not rule. Until the late 1990s, the site was plagued with outages, including one in 1999 which shut the site down for 22 hours courtesy of software problems and no backup systems. Former Gateway Inc. Chief Information Officer Maynard Webb, who joined as president of eBay's technology unit, quickly took action to upgrade systems. Now the site is down for less than 42 minutes a month, despite much higher traffic.Meg is a leader who buys into the company in more ways than one. Having auctioned some $35,000 worth of furnishings in her ski condo in Colorado to understand the selling experience, she became a top seller among the company's employees and ensured that her learning from the experience was listened to by fellow top execs. Meg is also known for listening carefully to her employees and expects her managers to do the same. As the business is as much, if not more, its customers, any false move can cause revolts within the community that is eBay.Most of all eBay tries to stay aware and flexible.Nearly all of its fastest-growing new categories emerged from registering seller activity in the area and quietly giving it a nudge at the right moment. For example, after noticing a few car sales, eBay cre ¬ated a separate site called eBay Motors in 1999, with special features such as vehicle inspections and shipping. Some four years later, eBay expects to gross some $1 billion worth of autos and parts, many of which are sold by professional dealers.The democratic underpinning of eBay, whilst easily embraced by customers, can, however, take some getting used to. New managers can take six months to understand the ethos. ‘Some of the terms you learn in business school – drive, force, commit  ¬don't apply', says former PepsiCo Inc. exec William C. Cobb, now senior vice-president in charge of eBay's international operations. ‘We're over here listening, adapting, enabling.'

His notes

Over the last several years I have been working on and off award an additional degree in Education. I am currently working for the El Paso Independent School District as a classroom instructor, as well as a curriculum writer in US History. I look forward to having you in class. Course Description This course provides an overview of the principal cultural, political, and economic developments that shaped Western civilization from prehistory to the Middle Ages. It presents a framework for understanding current social experience by applying historical perspectives to contemporary issues.After the course, students will be able o use historical knowledge to solve contemporary issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materi als forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class.If you have recently changed modalities, read the policies overriding your current class modality. Course Materials The West: Encounters and Transformations, Combined Volume, e ISBN: 9780205947157 Author: nana Elevate Copyright Pearson Education, Inc. (2014) All electronic materials are available on the student website Week One: Prehistory and the Ancient World Details Due Points Objectives 1. 1 Explain the significance of the transition from the Paleolithic era to the Neolithic era. 1. 2 Compare the cultural, political, and economic developments of Mesopotamia and Egypt.Readings Read Chi. 1 The West: Encounters and Transformations, Combined Volume, e Read Unhistorical: Issue of the Day: From Hunter-gatherers to Food-producers – Overcoming Obstacles Read Unhistorical: Issue of the Day: Geography and Civilization: Egypt and Mesopotamia – Impact of Agriculture? Attendance & Participation Attendance & Participate in class discussion. 8/06 2 Talking Respond to weekly discussion questions. Choose 2 questions to answer and post each week by pm. Week 1 Talking Points What is an important discovery from prehistory? Why is it important?What are the differences between the Paleolithic and Neolithic eras? What is important about the development of human history when we consider the preferences between these two eras? How were the worldviews of the Mesopotamia and Egyptians similar? How were they different? What factors have influenced the way each of these cultures developed their worldviews? What kind of evidence do we have in order to comprehend prehistory and the ancient civilizations? Does the evidence offer a clear picture of these time periods? Why or why not? Which era of Egyptian history was the most successful?Why? Individual Prehistory and the Ancie nt Civilizations Write a 700- to 1,050-word paper in which you explain the significance of the ruinations of humankind from a hunter-gatherer society to a food-producing society. Include the following: A description of the Paleolithic era Events that transformed society from the Paleolithic era to the Neolithic era A description of Neolithic era An explanation of how the transition from Paleolithic to Neolithic was significant in the development of Mesopotamia and Egypt Format your paper consistent with PAP guidelines.Galoshes (before 2000 BCC)-?Earliest known fully-developed literary character )d First written language on cuneiform clay tablets )e Elaborate art work, mosaics (Standard of Our) )f First systematic polytheistic religion 01 Sights: goddess of love, fertility, and wars 02 Elaborate temple rituals in auguries 03 Religion in Sumerian Oh Sacred literature b Influence on Hebrew Bible )g Babylon under reign of Hamburg (1792-1750 BCC) – powerful cultural and political center 01 Code of Hamburg Oh Collection of laws b Earliest evidence of legal system Co Guarantees protection of slaves, women, and childrenOdd Governs complex Babylonian commerce system Oh Principle of Justice is retribution 02 Advancements in mathematics and astronomy 03 Jargon, king of Kodak – Most important figure in Mesopotamia history )2 Political and economic developments of Mesopotamia )a Several dynasties develop concept of monarchy )b Assyria (northern district of Sumerian)-?kings are chief priests )c Babylonian-?kings and priests have separate offices )d In later stages, influx and intermingling of various cultures, such as Hitters and Assyrian )e Expansion into Asia Minor, Syria, Persia, Palestine, and Egypt under

Promotional mix Essay

Element of the promotional mix for innocent smoothies may include this such as: Advertising is used to communicate with the public about their products and services, this can be expensive and businesses must ensure that they spend their advertising budget carefully methods include: moving image, print, ambient such as advertising on buses, digital and audio. Sales promotion is used to encourage customers to purchase your products or for distribution channels to stock your goods . methods are: price promotion (discounts), coupons, competitions, money refunds, loyalty incentives. Personal selling is when a representative of the company interacts directly with a potential customer using skills called closing a sale. Methods are: face to face, telephone, email, and video or web conferencing. Public relations are activities a business carries out to place information in the media without paying for it directly activities might include: exhibitions, sponsorship and press relations Direct marketing is when a business communicates directly with a customer, establishing an individual relationship between the business and the customer, methods are: direct mail, mail order catalogue, magazines and telemarketing. Advertising is used by innocent most effectively than other methods of the promotional mix, methods of advertising they use is they have links with popular children’s websites such as ‘club penguin’ , Innocent also put adverts on the TV. Another method of advertising Innocent use is that they sell magnets along with their smoothies this is effective as it appeals to their target audience. Innocent use advertising most effectively out of the promotional mix as they appeal to their target audience. Innocent use advertising as they are a new company who need recognition so their TV adverts are memorable and funny and they show their personality this links to matching their target audience well with how they advertise. Innocent use sales promotion effectively as they have used promotions such as the free magnets ad club penguin deals, as if they are linked with things such as club penguin people who use club penguin will be more likely to buy their pouts as I benefits them and linking with a big business like Disney which runs club penguin means that it helps appeal to more of their target audience, while giving them a better image and giving them a funnier personality. The innocent website ad Facebook page work effectively with their sales promotion as it uses fun ad games to promote their products while appealing to their audience at the same time. Innocent also use other methods of the promotional mix such as public relations. Innocent use this to get more sales for example inviting the press to a release of a new product so that they report about it and notify the public this will then help increase their audience ad gain more customers. The press an affect the sales a business makes as if they give a bad review and the company gets bad press they will lose customers instead of gaining them. This is effective because customers can get an unbiased opinion of the products, however it is a risky element of the promotional mix as the product/ company might get a bad review and loose customers but if the public like the product then it will gain sales. Elements of the promotional mix that innocent do not use: Things such as direct marketing and personal selling are not used as effectively by innocent because they sell straight to the store such as Tesco or a wholesaler because it keeps their products staying fresher, they will sell more as they will become more reliable as they are always in the shops unlike Avon which you have to wait weeks until you get your product and chose your products and thy well have a wider customer base, this is why they use advertising so effectively as It continues to get their items bought from the wholesaler. An example of personal selling is a car salesperson persuading you to buy a car, innocent do not use this as it would not be worth it, as they would have to pay for a person to sell the products and they would have to sell a lot before they make a large profit. A person would also have to walk around all day with the produce in the heat which can affect the produce. Innocent don’t use direct marketing as they sell their goods to big supermarkets and they don’t have to sell to the customers so it’s up to the supermarket to tell the customer about the products and deals etc. The promotional mix is used well by innocent as their adverts help get them customers and raise awareness of their brand, and appeal to their target audience. Innocent don’t use direct marketing or persona selling as they don’t sell to the customers personally they sell it to supermarkets instead or the wholesaler. Once they have sold their products to the wholesaler or  supermarkets they no longer will have to sell their produce however they do have to still advertise as they need the customers to want to buy their products from the supermarkets etc. so then the supermarket will continue to stock their brand. They use the distribution channels the way they do to make sure their products stay fresh for the customer and they are kept in good condition and by selling to supermarkets before the customer it will help show their brand to a wider audience and help increase awareness of their brand. The promotional mix used by innocent is appropriate because it has worked and their business is expanding and getting larger, they also have a reliable customer base in England which will help them if they decide to sell in America. This is because they have advertised their business a lot and because of their uses of advertising this means they have a wider audience which ranges from children to adults and any gender.